Numerous things really, there’s the obvious motivational side. We all need a bit of a push especially when it comes to cycling and specifically hill work. You need people around you to give you that extra motivation. Then there is the safety issue, people do fall off now and again so if you have got someone their with you, they are on hand to help. There is a confidence issue, so people who have not been on their bikes for a number of years, who are exploring a new area or are commuting on a bike for the first time who just need a little more confidence on the road. Lastly I would say is knowledge. Independently and in a isolated world we all have our own knowledge of cycling, however the industry is always moving on the bikes the technology nutrition. All these sorts of the things develop quite quickly and it’s our job as a platform to try and give you that information but also introducing you to other people who know more will help increase your knowledge.
It’s a great community cyclists are fantastic and really like to share their experiences and stories. If you take two people cycling past each other in any given street they may well nod to each other, but maybe they should be cycling together they have probably done an equal amount of distance, speed and rough route, it’s a wasted opportunity so how do we get these guys together.